Streetwear has evolved from a niche subculture to a global phenomenon, shaping fashion, music, and art. As we look ahead to 2025, the streetwear landscape in the U.S. is more dynamic than ever, with established giants, rising stars, and innovative newcomers redefining what it means to be cool. This 2025 list of the top 25 streetwear brands, our Streetwear editors evaluated each brand based on four key criteria: Cultural Relevance (their impact on streetwear culture), Innovation (unique designs, collaborations, and sustainability), Community Engagement(how they connect with their audience), and Market Presence (popularity, sales, and global reach). This ranking highlights the brands shaping the future of streetwear, from established icons to rising stars.
The Top 25 Streetwear Brands of 2025
1. Supreme
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The undisputed king of streetwear, Supreme continues to dominate with its limited drops, high-profile collaborations, and ability to stay relevant. In 2025, expect more boundary-pushing partnerships and a deeper dive into digital fashion.
- Retail Strategy: Supreme operates a mix of flagship stores in major cities (New York, Los Angeles, Paris, etc.) and a strong DTC model through its website. Its limited drops and in-store exclusives drive hype and foot traffic.
- Why It Matters: Supreme’s physical stores are cultural landmarks, while its online drops create global frenzy.
2. Aime Leon Dore
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Known for its elevated take on streetwear, Aime Leon Dore blends luxury with casual aesthetics. Its focus on craftsmanship and storytelling has earned it a loyal following.
- Retail Strategy: ALD has flagship stores in New York and London, offering a curated, lifestyle-focused shopping experience. It also sells online, blending physical and digital seamlessly.
- Why It Matters: ALD’s stores reflect its brand ethos, creating a sense of community and exclusivity.
3. Fear of God
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Jerry Lorenzo’s Fear of God remains a powerhouse, merging high fashion with streetwear. Its Essentials line keeps the brand accessible while maintaining its premium appeal.
- Retail Strategy: Fear of God primarily operates as a DTC brand, with occasional pop-ups and collaborations with luxury retailers like Saks Fifth Avenue.
- Why It Matters: Its DTC approach allows for tighter control over brand image and customer experience.
4. Stüssy
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The OG of streetwear, Stüssy continues to innovate while staying true to its roots. Its global influence and timeless designs keep it at the forefront of the scene.
- Retail Strategy: Stüssy has a global network of flagship stores and stockists, alongside a robust e-commerce platform.
- Why It Matters: Stüssy’s physical stores are hubs for streetwear culture, while its online presence ensures accessibility.
5. Palace
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With its playful graphics and skate-inspired designs, Palace has solidified its place as a streetwear staple. Its collaborations with brands like Adidas keep it fresh and exciting.
- Retail Strategy: Palace operates flagship stores in London, New York, and Tokyo, complemented by a strong DTC model.
- Why It Matters: Palace’s stores are destinations for skaters and streetwear enthusiasts, while its online drops sell out in minutes.
6. Kith
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Ronnie Fieg’s Kith has become a lifestyle brand, offering everything from apparel to cereal. Its in-house designs and collaborations with Nike and New Balance are always highly anticipated.
- Retail Strategy: Kith has flagship stores in New York, Miami, and Los Angeles, along with a thriving e-commerce site. Its stores often double as cafes or art galleries.
- Why It Matters: Kith’s retail spaces are experiential, blending fashion, food, and culture.
7. Brain Dead
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Brain Dead stands out for its bold graphics and countercultural ethos. Its collaborations with brands like Converse and The North Face have made it a favorite among creatives.
- Retail Strategy: Brain Dead primarily focuses on DTC and collaborations, with occasional pop-ups and stockists like Dover Street Market.
- Why It Matters: Its DTC model allows for creative freedom and direct engagement with its audience.
8. Noah
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Noah combines streetwear with a focus on sustainability and social responsibility. Its timeless designs and ethical practices resonate with a growing audience.
- Retail Strategy: Noah operates a flagship store in New York and sells online, emphasizing sustainability and ethical practices.
- Why It Matters: Noah’s store is a reflection of its values, offering a curated, community-driven shopping experience.
9. Awake NY
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Founded by Angelo Baque, Awake NY is a celebration of New York City’s diversity and energy. Its vibrant designs and community-focused approach make it a standout.
- Retail Strategy: Awake NY focuses on DTC through its website and select stockists, with occasional pop-ups in New York.
- Why It Matters: Its DTC approach keeps the brand accessible while maintaining its underground appeal.
10. Carhartt WIP
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Carhartt WIP has successfully bridged the gap between workwear and streetwear. Its durable, functional designs are a hit with both skaters and fashion enthusiasts.
- Retail Strategy: Carhartt WIP has a global network of stores and stockists, alongside a strong e-commerce presence.
- Why It Matters: Its physical stores cater to both workwear and streetwear audiences, offering a wide range of products.
11. PLEASURES
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Known for its edgy, punk-inspired designs, PLEASURES continues to push boundaries. Its collaborations with brands like Reebok and Asics keep it in the spotlight.
- Retail Strategy: PLEASURES primarily operates as a DTC brand, with occasional pop-ups and collaborations.
- Why It Matters: Its DTC model allows for bold, experimental designs without commercial constraints.
12. Bode
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Bode brings a unique, artisanal approach to streetwear, using vintage fabrics and custom embroidery. Its one-of-a-kind pieces have earned it a cult following.
- Retail Strategy: Bode operates a flagship store in New York and sells through high-end retailers like SSENSE and MatchesFashion.
- Why It Matters: Bode’s store is an extension of its artisanal ethos, offering a unique, personalized shopping experience.
13. Rhude
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Rhuigi Villaseñor’s Rhude blends luxury and streetwear with a focus on tailored silhouettes and bold prints. Its growing influence is impossible to ignore.
- Retail Strategy: Rhude sells through luxury retailers like Farfetch and Ssense, with a growing DTC presence.
- Why It Matters: Its hybrid model balances exclusivity with accessibility.
14. Gallery Dept.
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With its distressed, hand-painted designs, Gallery Dept. has become a favorite among celebrities and streetwear enthusiasts alike.
- Retail Strategy: Gallery Dept. operates as a DTC brand, with occasional pop-ups and stockists like Maxfield.
- Why It Matters: Its DTC approach ensures its hand-painted, one-of-a-kind pieces remain exclusive.
15. Corteiz
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This UK-born brand has made waves in the U.S. with its rebellious spirit and guerrilla marketing tactics. Its Alcatraz logo is instantly recognizable.
- Retail Strategy: Corteiz is a DTC brand with a cult following, relying on guerrilla marketing and online drops.
- Why It Matters: Its DTC model fuels its rebellious, anti-establishment image.
16. 424
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424 combines streetwear with a high-fashion edge, often incorporating political and social commentary into its designs.
- Retail Strategy: 424 operates a flagship store in Los Angeles and sells through select retailers.
- Why It Matters: Its store is a hub for creativity, blending fashion, art, and activism.
17. Heron Preston
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Heron Preston’s futuristic designs and focus on sustainability have made it a leader in the next generation of streetwear.
- Retail Strategy: Heron Preston sells through luxury retailers and its own DTC platform, with occasional pop-ups.
- Why It Matters: Its hybrid model aligns with its futuristic, sustainable vision.
18. Denim Tears
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Tremaine Emory’s Denim Tears uses fashion as a medium to explore African American history and culture. Its collaborations with Levi’s and Nike are highly sought after.
- Retail Strategy: Denim Tears operates as a DTC brand, with collaborations and pop-ups driving its presence.
- Why It Matters: Its DTC approach allows for storytelling and cultural commentary.
19. HUF
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HUF remains a key player in the streetwear scene, with its skate-inspired designs and iconic logo.
- Retail Strategy: HUF operates flagship stores in major cities and sells through its website and stockists.
- Why It Matters: Its stores are skate-friendly spaces that embody its roots.
21. Online Ceramics
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Known for its psychedelic graphics and Grateful Dead-inspired designs, Online Ceramics has carved out a unique niche in streetwear.
- Retail Strategy: Online Ceramics primarily operates as a DTC brand, with occasional pop-ups and collaborations.
- Why It Matters: Its DTC model supports its niche, psychedelic aesthetic.
22. JJJJound
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JJJJound’s minimalist, understated designs have made it a favorite among those who prefer a more subtle approach to streetwear.
- Retail Strategy: JJJJound focuses on DTC and collaborations, with no permanent physical stores.
- Why It Matters: Its DTC approach reinforces its minimalist, understated brand identity.
23. Union Los Angeles
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Union’s curated selection of streetwear and high-end fashion has made it a go-to destination for trendsetters.
- Retail Strategy: Union operates flagship stores in Los Angeles and Tokyo, alongside an e-commerce site.
- Why It Matters: Its stores are curated spaces that blend streetwear and high fashion.
24. Market (Formerly Chinatown Market)
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Now rebranded as Market, this brand continues to innovate with its playful designs and commitment to sustainability.
- Retail Strategy: Market primarily operates as a DTC brand, with occasional pop-ups and collaborations.
- Why It Matters: Its DTC model supports its playful, experimental designs.
25. Extra Butter
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Extra Butter combines streetwear with cinematic storytelling, creating a unique brand experience that resonates with its audience.
- Retail Strategy: Extra Butter operates flagship stores in New York and Las Vegas, alongside an e-commerce platform.
- Why It Matters: Its stores are cinematic experiences, blending fashion and storytelling.