A Bathing Ape (BAPE), founded by Nigo in the early 1990s Harajuku scene, has firmly cemented itself as a pioneer in streetwear. One ubiquitous emblem on BAPE items, mainly the full-zip shark hoodies, is the “WGM” patch. But what does “WGM” stand for?
WGM on BAPE apparel stands for “World Gone Mad.” This phrase is emblematic of the brand’s ethos and is represented through the vivid and bold designs that define BAPE’s aesthetic. When you see the “WGM” varsity patches adorning the shark hoodies, you see a nod to the chaotic yet vibrant world that BAPE embodies. It speaks to collective frenzy and the exhilarating energy that streetwear culture exudes.
This patch, often paired with the distinctive shark face design, not only defines the garment but also opens up unique photo opportunities that amplify BAPE’s edgy allure. Beyond mere clothing, “WGM” has transformed into a cultural statement, reinforcing BAPE’s position as a leading influencer in the ever-evolving world of street fashion.
