Insights
A Bathing Ape (BAPE), founded by Nigo in the early 1990s Harajuku scene, has firmly cemented itself as a pioneer in streetwear. One ubiquitous emblem on BAPE items, mainly the full-zip shark hoodies, is the “WGM” patch. But what does …
A Statista report captured a shift in streetwear fashion influence as of 2019, revealing that musicians have emerged as the most credible figures in streetwear culture. The report emphasizes the impact of musicians, with 64.8% of global consumers citing them …